Four Mistakes Publishers Make When Bringing Content to Tablets
13 Feb 2012 Leave a Comment
Via Scoop.it – iPad Tablet
This is a guest post on TechCrunch.com from Mitch Lazard, the CEO of mobile news reader Taptu. As such he has an interesting experience dealing with media publisher but interestingly he’s been working for one himself: CNN.
The way some Media publishers embrace she iPad and new technologies is all wrong, he says, as they miss some of the critical things to have a successful strategy in the mobile/social world where content evolves today. Even if this is seen with a mobile focus, a lot of what he writes is generic and relevant beyond the mobile opportunity. Interestingly he highlights the role of curators as news DJ and as a force some Media Publishers tend to underestimate.
Via m.techcrunch.com
