Economics As If People Mattered

A great effort.

Amplify’d from
A green shoot, coming out of the soil

“Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist”Kenneth Boulding

There is nothing ‘natural’ about our current economic arrangements. They have been consciously designed to achieve a simple objective: growth. But growth is not making us happier, it is creating dysfunctional and unequal societies, and if it continues will make large parts of the planet unfit for human habitation.  

We need to do things differently, and soon.

This means starting from first principles and building a new model for how the economy functions. Right now every one of us is dependent on growth. The way our economy is structured means that unless there is growth people lose their jobs, the tax base shrinks and politicians struggle to fund the public services we all rely on every day.

At nef, we want to break that vicious cycle by building a new macro-economic model that is geared not towards growth, but towards achieving the outcomes that are important to society and that can be sustained by the planet’s finite carrying capacity.

This will not be easy. But we believe that if we can create an economy to achieve the goal of growth then we can also create an economy that delivers for people and the planet.

What we’re doing




Blind Leading the Blind…

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